It's fair to say the MBTA doesn't have a cute and cuddly image. But the transit agency tried softening its public persona this week with the debut of Charlie — a plush mascot.
He's modeled, of course, on the famed character from the song "Charlie on the MTA," who couldn't afford a fare hike and was doomed to ride the rails forever.
This week he came to life as a $5,000 fedora-wearing suited commuter. The cost of the suit was underwritten by Mass Bay Credit Union, according to the Globe.
Charlie will be seen at events around Boston. Can he become as much a symbol of Boston as Sox mascot Wally the Green Monster or the Patriots' Pat the Patriot?