If you tuned in to 96.9 Thursday morning and were hoping to hear either news talk radio or hip hop, you're out of luck.
After shutting down NewsTalk 96.9 on Wednesday in favor of Power 96.9, a new hip hop and R&B channel, 96.9 morphed again today into an eletronic dance station, Nova.
"The transformation of the new 96.9 FM continued today at 10 a.m. with the launch of NOVA, Boston’s new electronic dance music (EDM) station," announced Greater Media Boston in a statement.
"Plan on more surprises to be unveiled throughout the week," the statement said.
It doesn't take much speculation to realize the station will change all week at 10 a.m. each day.
Is the publicity stunt working? Do you still trust Greater Media Boston? Tell us in the comments.